Websites need SSL certificates to keep user data secure, verify ownership of the website, prevent attackers from creating a fake version of the site, and convey trust to users.
If a website is asking users to sign in, enter personal details such as their credit card numbers, or view confidential information such as health benefits or financial information, then it is essential to keep the data confidential. SSL certificates help keep online interactions private and assure users that the website is authentic and safe to share private information with.
More relevant to businesses is the fact that an SSL certificate is required for an HTTPS web address. HTTPS is the secure form of HTTP, which means that HTTPS websites have their traffic encrypted by SSL. Most browsers tag HTTP sites – those without SSL certificates – as "not secure." This sends a clear signal to users that the site may not be trustworthy – incentivizing businesses who have not done so to migrate to HTTPS.
